Tastebuds Gifts
Tastebuds Gifts
Tastebuds is a leading Australian e-commerce brand specializing in premium hampers and gifting.
Paid Ads
2 Months
E-Commerce
Know More
Creative Grove team delivered speed, clarity, and results from day one, the best execution we’ve experienced across Meta ads and Google ads.
Problem
Tastebuds had strong demand but inconsistent paid ad performance across multiple accounts. Their ROAS fluctuated, campaigns weren’t aligned to a proper funnel structure, and creative fatigue was limiting conversion growth.
Solution
Built a full-funnel campaign structure: Awareness → Traffic → Retargeting
Conducted audience segmentation and retargeting using Meta Pixel
Ran continuous A/B testing on audiences, hooks, and creatives
Used Meta Ads + Google Analytics + SEMrush for data-driven optimisation
Deployed custom creative strategy to refresh fatigued ads
Summary
Achieved ROAS 4.0+ across five ad accounts
Generated $35,000+ in sales through paid campaigns
Delivered 388 total purchases in the campaign
Successfully scaled without overspending or losing efficiency
The refined full-funnel strategy turned paid ads into a predictable revenue engine, stable, scalable, and consistently profitable.
FAQ
01
What does a project look like?
After our discovery call we come with strategy and plans on how we can help each client to deliver thier dream outcome.
02
What type of business you work with?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Tastebuds Gifts
Tastebuds is a leading Australian e-commerce brand specializing in premium hampers and gifting.
Paid Ads
2 Months
E-Commerce
Know More
Creative Grove team delivered speed, clarity, and results from day one, the best execution we’ve experienced across Meta ads and Google ads.
Problem
Tastebuds had strong demand but inconsistent paid ad performance across multiple accounts. Their ROAS fluctuated, campaigns weren’t aligned to a proper funnel structure, and creative fatigue was limiting conversion growth.
Solution
Built a full-funnel campaign structure: Awareness → Traffic → Retargeting
Conducted audience segmentation and retargeting using Meta Pixel
Ran continuous A/B testing on audiences, hooks, and creatives
Used Meta Ads + Google Analytics + SEMrush for data-driven optimisation
Deployed custom creative strategy to refresh fatigued ads
Summary
Achieved ROAS 4.0+ across five ad accounts
Generated $35,000+ in sales through paid campaigns
Delivered 388 total purchases in the campaign
Successfully scaled without overspending or losing efficiency
The refined full-funnel strategy turned paid ads into a predictable revenue engine, stable, scalable, and consistently profitable.
FAQ
What does a project look like?
What type of business you work with?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Tastebuds Gifts
Tastebuds is a leading Australian e-commerce brand specializing in premium hampers and gifting.
Paid Ads
2 Months
E-Commerce
Know More
Creative Grove team delivered speed, clarity, and results from day one, the best execution we’ve experienced across Meta ads and Google ads.
Problem
Tastebuds had strong demand but inconsistent paid ad performance across multiple accounts. Their ROAS fluctuated, campaigns weren’t aligned to a proper funnel structure, and creative fatigue was limiting conversion growth.
Solution
Built a full-funnel campaign structure: Awareness → Traffic → Retargeting
Conducted audience segmentation and retargeting using Meta Pixel
Ran continuous A/B testing on audiences, hooks, and creatives
Used Meta Ads + Google Analytics + SEMrush for data-driven optimisation
Deployed custom creative strategy to refresh fatigued ads
Summary
Achieved ROAS 4.0+ across five ad accounts
Generated $35,000+ in sales through paid campaigns
Delivered 388 total purchases in the campaign
Successfully scaled without overspending or losing efficiency
The refined full-funnel strategy turned paid ads into a predictable revenue engine, stable, scalable, and consistently profitable.
FAQ
01
What does a project look like?
After our discovery call we come with strategy and plans on how we can help each client to deliver thier dream outcome.
02
What type of business you work with?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?